If your channel recruitment strategy isn’t delivering expected results, you’re not alone. Many businesses face challenges in aligning their efforts to secure the Ideal Partner Profile, resulting in wasted resources and missed opportunities.
A common reason for this failure is the absence of a clear partner profile. Fortunately, by refining your strategy and prioritizing quality over quantity, you can create a formula for long-term success.
Let’s explore why your approach might not be working and how to fix it.
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